Where AI is actually working in media & entertainment

In this episode of Visionary Voices, Trayambak Mishra, Practice Head for Media & Entertainment Technology at TO THE NEW, explores where AI is already working across the media value chain, beyond the hype.

The conversation covers AI in OTT and streaming, content localization and dubbing, personalization, advertising, post-production, microdramas, and AI-generated content, along with the AI capabilities that could become standard across OTT platforms.

Watch the episode to explore where AI is delivering real business value in Media & Entertainment and what comes next for the industry.

About the Speaker

Trayambak Mishra

Trayambak Mishra is Practice Head for Media & Entertainment Technology at TO THE NEW, with over 9 years of experience at the organization. He works with broadcasters, OTT platforms, and streaming companies to build and scale media technology platforms across OTT, Smart TV, and AI-powered experiences. His expertise spans enterprise-scale OTT architecture, Smart TV and Set Top Box applications, and AI/ML-powered media solutions.

Trayambak Mishra

Practice Head, Media & Entertainment