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INVITE-ONLY EXECUTIVE ROUNDTABLE

NEW X 
Future of Media & Entertainment - AI & Beyond

In partnership with
ixdf
  • 04th December 2026
  • 6:00 PM to 10:00 PM IST
  • BKC, Mumbai (TBD)
 

Overview

NEWX brings together technology and business leaders from India’s media and entertainment industry for an evening of candid, closed-door conversation on how AI is reshaping the way content is created, distributed and monetised. Hosted by TO THE NEW in partnership with AWS, the roundtable features a keynote by Harit Nagpal, MD & CEO of Tata Play, alongside perspectives from AWS and other industry experts. The discussion is kept small by design so that every participant can share what is working, what is not, and where their organisation is placing its next bets. The evening continues over dinner and cocktails, with time to connect with peers facing the same decisions.

What you’ll gain

  • Leadership perspective from Tata Play

    How one of India’s largest content distribution platforms is approaching AI, scale and the changing viewer

  • Where AI is delivering value in M&E

    Practical use cases across content operations, personalisation, metadata and monetisation

  • The cloud and GenAI view from AWS

    What media companies need in place to move AI from pilot to production

  • A live demo

    See AI-led solutions for media and entertainment working end to end

  • Peer conversations that continue past the session

    An open roundtable and an evening of dinner and cocktails with CIOs, CTOs and AI leaders from across the industry

Event Agenda

A half-day of practical talks, live demo & candid conversation

Welcome and executive networking
  • 6:00 – 7:00 PM
Introduction by TO THE NEW
  • 7:00 – 7:10 PM
Keynote by Harit Nagpal, MD & CEO, Tata Play
  • 7:10 – 7:40 PM
Keynote by AWS
  • 7:40 – 8:00 PM
Roundtable discussion on the future of Media & Entertainment
  • 8:00 – 8:30 PM
Session by Industry Expert (TBD)
  • 8:30 – 8:50 PM
Demo and closing remarks
  • 8:50 – 9:00 PM
Networking drinks & dinner
  • 9:00 PM Onwards

Meet our Speakers

Who should attend

  • IT leaders of Media & Entertainment organizations
  • CIOs & CTOs
  • Chief Data & AI Officers
  • Enterprise Architects
  • Business Transformation Leaders

About TO THE NEW

TO THE NEW is an AI-native digital engineering company headquartered in Singapore, with a presence across India, the USA, UAE, and Australia. Founded in 2008, the company helps enterprises build, modernise, and transform products, platforms, and experiences through AI-powered engineering. Its capabilities span product engineering, cloud, data and AI, enterprise AI, and digital experiences, serving 100+ global clients across diverse industries. TO THE NEW has a team of 2,200+ engineers across 25+ client locations and 6 global delivery centres.

TO THE NEW has been recognised by leading analyst firms including Gartner, Everest Group, ISG, and Zinnov for its capabilities across digital engineering, cloud, data and AI, and media and entertainment. The company is an AWS Premier Partner and Databricks Silver Partner, and has been certified as a Great Place to Work for 10 consecutive years.

Our Recognitions  

  • gartner
  • deloitte
  • everrest-group
  • isg