{"id":25535,"date":"2015-08-19T14:02:02","date_gmt":"2015-08-19T08:32:02","guid":{"rendered":"https:\/\/tothenewco.pro\/blog\/?p=25535"},"modified":"2022-01-11T15:36:12","modified_gmt":"2022-01-11T10:06:12","slug":"growing-influence-of-social-media-in-malaysias-political-landscape-an-analytical-perspective","status":"publish","type":"post","link":"https:\/\/tothenewco.pro\/blog\/growing-influence-of-social-media-in-malaysias-political-landscape-an-analytical-perspective\/","title":{"rendered":"Growing Influence of Social Media in Malaysia’s Political Landscape – An Analytical Perspective"},"content":{"rendered":"
“The goal is to turn data into information, and information into insight\u201d were the words of Carly Fiorina, former Hewlett-Packard CEO. Social media usage in Malaysia has grown tremendously with the help of a better Internet accessibility\u00a0and has inadvertently influenced Malaysia\u2019s political significance. According to a recent statistics report by Malaysian Communications and Multimedia Commission, in Q1 this year the broadband internet penetration rate per 100 inhabitants was 32%, whereas the percentage of households with broadband access in WP Kuala Lumpur was 81.1%. Signs of internet\u2019s political impact can be seen by the presence of social solidarities as activists capitalize on social networks to pique netizens\u2019 interests and mobilize resources.<\/p>\n
Social Media equipped with renewed stress on Analytical Insights is being used by various Political Figures to shape political discourse by:<\/p>\n
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Leveraging insights that are backed by evidence from Social Media in their political outreach strategies<\/li>\n
Strategically engage with netizens that have a common purpose. For example via Facebook Groups and Communities, Twitter Hashtags and much more<\/li>\n
Providing news and sharing views with young netizens that exclusively use social media platforms Twitter, Facebook, and Blogs for consuming news rather than relying on old age media like TV and newspapers<\/li>\n<\/ul>\n
Let us now look at a few events that piqued netizens interest in last 6 months<\/p>\n
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1MDB<\/strong>: When freedom of press is limited, internet becomes a more attractive source for political expression. For instance, between 1 January \u2013 30 June 2015, there were a total of 136, 190 mentions on Twitter containing the word \u201c1MDB\u201d. The buzz trend analysis shows that mentions fluctuated in the first half of 2015, with increasing buzz end of April and early May 2015.<\/li>\n
\u00a0GST<\/strong>: On a separate note, there were a total of 511, 284 Twitter mentions with \u2018GST\u2019. Of which its peak mentions were beginning of April as the Goods and Services Tax (GST) of 6% was rolled out on 1st<\/sup> April 2015 in Malaysia.<\/li>\n<\/ul>\n
![\"Screenshot](\"\/blog\/wp-ttn-blog\/uploads\/2015\/08\/Screenshot-2015-08-17-16.49.30.png\")
<\/li>\n![\"Screenshot](\"\/blog\/wp-ttn-blog\/uploads\/2015\/08\/Screenshot-2015-08-17-16.56.53.png\")
<\/p>\n![\"Screenshot](\"\/blog\/wp-ttn-blog\/uploads\/2015\/08\/Screenshot-2015-08-19-15.28.28.png\")
<\/p>\n